• For more information - To learn more about how customers and IBM can work together to promote mutual success, please contact your IBM Reference Program Manager: Wendy Batten (wjbatten@us.ibm.com)

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• Case Study - A Rational customer case study is a professionally produced story that highlights our customers and their use of Rational software from IBM. To create the story, we conduct a brief telephone interview with you. Interview questions are provided in advance, so you know what to expect. Here are examples.



• Video Testimonials - Through IBM videos, you have an opportunity to speak on camera about your successful implementation of Rational solutions and the importance to your business. We provide the interview questions in advance, so that you can prepare. We can videotape at your location, or other mutually convenient place. As with other IBM reference materials, you have an opportunity to review and approve the video footage before it is used. Typically, these videos are shown at customer events and posted on the Web.



• Speaking Engagements at IBM-sponsored Events - You can gain high-profile access to industry and media audiences by taking advantage of speaking opportunities at conferences where IBM is a featured participant, or the event sponsor. IBM provides support. We can help you create a compelling presentation and will coordinate presentation logistics.



• Reference in IBM executive speeches and presentations - We will produce an IBM presentation slide that describes the investment you have made in deploying Rational software, the reasons why, and the benefits realized. The slide includes your company logo and a quote that summarizes your company's experience with IBM software.



• Customer calls or visits - Taking a call or hosting a visit from a potential IBM client enables you to network with other Rational software customers. Activities range from speaking with another customer by telephone to inviting them to a company location to see Rational tools in use.



• IBM proposals - One of the simplest ways to participate in the Reference Program is to be included in an IBM proposal. These proposals explain to potential Rational customers how software from IBM can be used successfully in their environments.



• Talk to Consultant/Analyst - Analysts are eager to speak with companies such as yours to gain an understanding of customer technology needs and obtain real-life examples for their articles. At the same time, analyst interviews provide you with opportunities to gain free advice from industry experts.



• Talk to Press - Journalists contact IBM for comment on topics that span from a strategic view of technology's impact on businesses to a company's experience in using Rational products. When a customer agrees to participate in a press interview, you can decide which topics to discuss, and are not required to comment on sensitive information about your company.

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